Social Media Profiles, Remember that social media profiles are only a small part of reputation management but a critical one. If you don’t have negative sentiment in the search engines, be pro-active by registering and building your profiles and prevent it in the future.

Social media isn’t just a fad — it’s the direction we’re moving in. You should have these platforms as a way to clean up your search results and gain more search real estate. It’s also good to have profiles for reputation management, presence on the Web and visibility. LinkedIn, MySpace and BusinessCard are examples of profile sites.

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